"How do we break through this noise when everyone is doing the same thing?" Breault posed during his presentation, " Humanity Wins ," at the web conference Discover MarTech . Breault's solution is to humanize brands and create more authentic experiences. Aprimo aims to provide a human-centric content strategy, and personalization is.
At the heart of that content strategy, said Breault. Marketers need to ask themselves whether their content accurately shows that they know Industry Email List and understand who their customers are, he said. "The content experience creates a level of connection where you say, 'This brand knows me,' creating a lasting connection through instant captivation." rice field. Breault said marketers need to use everything they know about their target audience to create content that's tailored to them.
"It feels bespoke and made just for them. I call them 'made for you moments,'" he said. Told. "This is the ultimate in personalization." To create those moments, marketers need a firm grasp on data. This means not only collecting and analyzing the right amount of data to understand your customers, but also keeping it clean and being smart about how you do it.