The writing world is full of skilled professionals who can write a blog post or essay on a range of topics, from English literature to the latest health studies. Unfortunately, these skills may not be easily transferable to the world of marketing. If you're looking for a marketing copywriter, you're essentially looking for a unique blend of sales and creative skills, which not all copywriters possess. You need someone who knows how to write effective copy while creating a strong brand personality. Otherwise, the writing falls flat and sales stagnate or worse, plummet. It is an arduous task. Lucky for you, we've created a step-by-step guide to help you find the best marketing copywriter. One that truly understands your needs and delivers content that sells. Here's what you need to know. Essential Skills for a Marketing Copywriter First, let's cover some of the employee data most important skills a marketing copywriter should have. Excellent writing skills It probably goes without saying, but a marketing copywriter needs well above average writing skills. What does that mean exactly? Well, correct grammar and punctuation are a good start, but writing is so much more than that. In fact, these are the bare minimum for a great marketing copywriter. Marketing requires a unique writing style that gets to the heart of a topic without sacrificing creativity. Words should flow, grab attention, and never sound monotonous or boring. A mastery of the art of persuasion Marketing copywriters must be masters in the art of persuasion. The purpose of most content is to inform. This is also one of the goals of marketing, but it is not the primary goal. The main goal is to convince the reader to take action, either by making a purchase or requesting a service. If your marketing copywriter is entertaining but fails to increase conversions, they've missed the point.